New study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false. Two Sides North America has released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of markets for paper and other wood products, a […]
Press release from Two Sides 7th March 2013, London, UK – A resolution placed before the US Senate seeks to reverse recent federal initiatives to eliminate paper-based information ‘Consumers for Paper Options’, a US group set up to challenge the drive towards a digital only society, applauds the resolution Originally reported by Industry Intelligence, 5th […]
19 September 2012, London, UK – Canon, a world leader in imaging products and solutions for the digital home and office, has become a member of the UK Two Sides organisation and supporter of the Two Sides and Print Power campaigns which promote the sustainability and effectiveness of print media in a multi channel world. […]
On June 4, Toshiba America Business Solutions issued an announcement which stated: “As part of its ongoing mission to get businesses to print smarter and practise sustainable consumption, Toshiba America Business Solutions Inc today announced the first annual National No-Print Day (NNPD) to be held on Oct. 23, 2012. NNPD is a nationwide campaign to […]
22 June 2012, London, UK Martyn Eustace, Director of Two Sides, comments on developments “It appears that the widespread criticism that has greeted Toshiba’s ill conceived ‘National No Print Day’ has taken the company by surprise. For an organisation with an invested interest in print to advocate ‘no print’ is clearly ill advised but to […]
Greenwash is an unfortunate and growing phenomenon as marketing departments jump on the sustainability bandwagon. In what is one of the most blatant examples of greenwashing a division of Toshiba, Toshiba America Business Solutions, has announced that 23 October 2012 will be ‘National No-Print Day’. On this day Toshiba proposes to ‘raise awareness of the […]