We can all agree that “digital is not going away” – it is very much a part of our world. I’m using it to publish this post. But even in this multimedia, multiplatform world, paper is not going away either. And that’s a good thing. Especially for trees.
It’s World Book Day on 23 April. The Paper Manufacturers Association of South Africa (PAMSA) explores the topic of reading by garnering the opinions of South African professionals and parents about the value of reading to our children from paper books.
Between September 14 and 19, we celebrate Clean-up South Africa and Recycle Week to encourage citizens countrywide to recycle as a means of preventing ‘treasured trash’ from taking up precious space in landfills and extending its usable life as a new product.
JOHANNESBURG – September 8 was International Literacy Day, through which UNESCO highlighted the importance of literacy to individuals, communities and societies. The International Council of Forest and Paper Associations (ICFPA) is proud to represent the contribution of the global forest products industry to increased literacy around the world. “According a 2010 study[i] by the University […]
Print Power UK announces ambitious direct mail campaign to promote the Power of Print in direct marketing
Imaginative direct mail pieces have today been sent to 2,200 leading UK brand owners and media decision makers as part of a European initiative to demonstrate the high degree of response which can be obtained with creative, sensory, direct mail.
A study that purportedly shows tablet users’ “preference for digital magazines over print magazines” actually suggests that people really don’t like tablet magazines. “23% of tablet users prefer digital magazines on tablets over print,” says a blog post from Mequoda about its new study “How American Adults Consume Magazines on Tablets.” The blog post and trade-media […]
By Dead Tree Edition USA, Nov. 12, 2012 (RISI) – Many readers in the mid-Atlantic region report a new appreciation for print media in the wake of Sandy’s mayhem. Among the observations they passed along are: The best photos are still created for print media. Iwan Baan rented a helicopter to capture the stunning image […]
It is time for the South Africans to take stand against the myths and misinformation, and broaden our knowledge of the truth and scientifically proven facts. While we cannot dispute the convenience and immediacy of having annual reports on our company websites and our latest bank statement emailed to us, we have to ensure that […]
By Ken Norris, Contributing Editor, Pulp & Paper International NEW YORK, Aug. 6, 2012 (RISI) A recent marketing campaign by Toshiba was the cause this time. The company, a global manufacturer of consumer and commercial printers, among many other products, sought to establish a “No Print Day” and hoped to show the environmental benefits of […]
E-waste is largely out of sight, but its impact can be profound, says award-winning writer. This award-winning article from Don Carli looks at digital media and compares its environmental impact against print. His article states: “Public opinion polls show that concern about the environment rises and falls based on the state of the economy and […]