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Two Sides joins with UK newspaper and magazine publishers to promote the attractiveness and sustainability of print media The campaign features the attractiveness and sustainability of magazines and newspapers. Research by Two Sides has revealed consumers are surprised to learn that: Almost 70% of paper across Europe is collected and recycled. In fact it’s one […]
E-waste is largely out of sight, but its impact can be profound, says award-winning writer. This award-winning article from Don Carli looks at digital media and compares its environmental impact against print. His article states: “Public opinion polls show that concern about the environment rises and falls based on the state of the economy and […]
It’s not a bird, it’s not a plane, and it’s definitely not Superman. It’s a homemade aircraft guaranteed to bring the fun of flying toys to new heights — and lengths. Its odd design helps it sail impressive distances. You will need: 2 1-inch wide stripes of card stock, one 10 inches long, one 5 […]
Here’s a super simple way to assemble a flock of featherless friends. This nearly no-mess project is easy enough to make in minutes and let kids add lots of inspired elements of their own.
22 June 2012, London, UK Martyn Eustace, Director of Two Sides, comments on developments “It appears that the widespread criticism that has greeted Toshiba’s ill conceived ‘National No Print Day’ has taken the company by surprise. For an organisation with an invested interest in print to advocate ‘no print’ is clearly ill advised but to […]
USA, June 18, 2012 (RISI) – In a stunning display of greenwashing and ignorance, a U.S.branch of Toshiba has proclaimed October 23 National No-Print Day. To raise awareness “of the impact printing has on our planet” and of “the role of paper in the workplace,” Toshiba America Business Solutions is asking people and companies not […]
Wednesday, June 20, 2012 Press release from the issuing company “Toshiba may have meant well when it attempted to publicize its ‘print leaner and greener’ initiative with a ‘National No-Print Day’ campaign, but it was well off base when it pointed a finger at print as an anti-tree medium,” said National Association for Printing Leadership […]
Greenwash is an unfortunate and growing phenomenon as marketing departments jump on the sustainability bandwagon. In what is one of the most blatant examples of greenwashing a division of Toshiba, Toshiba America Business Solutions, has announced that 23 October 2012 will be ‘National No-Print Day’. On this day Toshiba proposes to ‘raise awareness of the […]
Tetra Pak and Gayatri Paper Mills’ partnership has reached fruition with the operational launch of the first carton recycling facility of its kind in South Africa during the World Environment Week. The partnership between food processing and packaging Tetra Pak and recycling operation Gayatri Paper Mills ensures the complete, environmentally responsible and friendly lifecycle of […]
Argentina’s Buenos Aires province has decided that single-use nonrecyclable sacks and bags used in stores, supermarkets and retail shopping outlets must be replaced by biodegradable ones. The measure will mainly affect plastic bags, which must be replaced by more environmentally friendly packaging such as paper that has to be 100% FSC certifi ed,produced with other cellulosic fibers like sugar cane or contain a […]