The Scent of a Newspaper – Scratch and Sniff Adverts
Coles has placed scented ads in major metro newspapers to promote its Heston Blumenthal lemon myrtle hot cross buns in the run-up to Easter. The scratch and sniff full-pager, developed by specialist scented advertising agency Reed Pacific Media in conjunction with Coles and UM, is said to reflect Blumenthal’s recipe featuring “notes of lemon myrtle […]
