Valentines - The Paper Story (PAMSA) https://thepaperstory.co.za Wed, 23 Jul 2025 07:46:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://thepaperstory.co.za/wp-content/uploads/2021/01/cropped-pamsa-favicon-32x32.png Valentines - The Paper Story (PAMSA) https://thepaperstory.co.za 32 32 Love in a Letter https://thepaperstory.co.za/love-in-a-letter/ Wed, 14 Feb 2018 16:42:48 +0000 http://test.thepaperstory.co.za/?p=3637

AF&PA Blog by Matiiapa Chindori-Chininga Coordinator, Paper Group In today’s world, it takes just a few seconds to type out an email or text or record a quick video or voice note. But despite all the convenience and availability of modern multimedia modes of communication, nothing beats the pleasure of opening the mailbox and finding, […]

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AF&PA Blog by Matiiapa Chindori-Chininga Coordinator, Paper Group

In today’s world, it takes just a few seconds to type out an email or text or record a quick video or voice note. But despite all the convenience and availability of modern multimedia modes of communication, nothing beats the pleasure of opening the mailbox and finding, hidden amongst the heap of promotional offers and bills – a personal letter written for, and addressed, especially to yourself. Particularly on Valentine’s Day.   Pen and paper, when put together, have been an incredible vehicle for self-expression for millennia. There is something uniquely pleasurable about allowing one’s thoughts and feelings to flow from the mind and, through one’s hand, on to paper. It is a form of emotional catharsis and can be remarkably therapeutic. Hand-written letters are becoming an increasingly lost form of expressionism and engender a great deal of sentimentalism that can’t be duplicated by digital technologies. A personal letter indicates that someone thoughtenough of you to take the time, to sit down, pull out a pen and write to you. Letters, specifically love letters, have been responsible for keeping relationships alive since antiquity. Hand-written letters are significantly more personal and meaningful than a text or email. They are a tangible and (in principle) permanent expression of your thoughts and feelings that can be a very effective tool to bridge the distance if the one you love is far away. In your script, that your partner can feel, smell and hold in your absence. In 1527, the infamous King Henry VIII penned – or perhaps a more accurate term would be quilled – a love letter to the woman he hoped would one day be his wife, Anne Boleyn. This arguably most unromantic of men ended this letter with a sentiment that could not have held the same meaning or elicited the same feeling if they had originated on a pixelated screen – “written with the hand of him who wishes he were yours”. Happy Valentine’s Day!

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]]> Rekindle your love for paper https://thepaperstory.co.za/rekindle-your-love-for-paper/ Wed, 12 Feb 2014 07:55:22 +0000 http://test.thepaperstory.co.za/?p=1949 “Paper? But this is the digital, paperless age and we are trying to go green,” we hear you say. Yes, it is the digital age where e-cards and textmessages abound, but you are very wrong if you think paperless is the greener way to go. Whether you’re five or 50, you cannot deny the delight […]

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]]> “Paper? But this is the digital, paperless age and we are trying to go green,” we hear you say. Yes, it is the digital age where e-cards and text
messages abound, but you are very wrong if you think paperless is the greener way to go.

Whether you’re five or 50, you cannot deny the delight of receiving a hand-written letter or handmade card from someone special? The Paper Manufacturers Association of South Africa wants you to embrace the beauty and sustainability of paper.

Ten things to love about paper.

  1. You can love trees and paper. Trees are not killed to make paper. They are specially and sustainably farmed for the purpose of paper manufacturing. Just like corn and wheat are farmed for the production of cereals.
  2. Paper is green because it is made from a renewable material – wood. In South Africa, 262,000 trees are planted every day for the purposes of pulp and paper manufacturing.
  3. Not only is paper green, it is also blue, red, pink, yellow, you name it. The array of colours is enough to make the heart sing.
  4. Every breath you take: the 600 million plantation trees across South Africa act as massive carbon sinks, absorbing millions of tons of carbon dioxide and releasing life-giving oxygen. When timber is harvested and turned into pulp and paper, the carbon remains stored in solid form.
  5. Spread the love: paper is recyclable. By recycling our paper, we ensure that the carbon remains locked up for longer and we also create a source of income for recycling collectors.
  6. Share the love: paper is biodegradable. You can use newspaper and egg cartons to boost your compost heap or worm farm.
  7. Batteries not included: paper doesn’t need to be charged or powered to be read or used.
  8. You can feel it: the multitude of textures is simply unmatched by digital counterparts.
  9. You can smell it: is there anything that beats the smell of a new paperback or a lover’s letter?
  10. Paper isn’t just about the stuff that sits in your printer tray. Look around you, in your grocery and medicine cupboards. The shapes and forms of paper are astounding.

 

 

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