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Print media shines in Sandy’s wake

Admin — Mon, 12 Nov 2012 08:48:28 +0000

By Dead Tree Edition USA, Nov. 12, 2012 (RISI) – Many readers in the mid-Atlantic region report a new appreciation for print media in the wake of Sandy’s mayhem. Among the observations they passed along are: The best photos are still created for print media. Iwan Baan rented a helicopter to capture the stunning image that graced the cover of New York magazine’s post-storm issue. No one goes to those kinds of lengths, or expense, to produce a photo that will only appear in digital media. Print works just fine when the power is out. Print’s battery doesn’t die. If you own a printed product, you don’t need a wifi connection to access it. This came from a New York reader: “When I awoke to what looked like a war zone Tuesday [Oct. 30], I thought I was completely cut off from the outside world – no power, no Internet, no phone, no battery-operated or hand-cranked radio (since rectified). But when I ventured outside my apartment building, I spotted a newspaper box with an amazing sight: that day’s edition of the New York Daily News. It had obviously ‘gone to bed’ too early the previous evening to have all the news of the storm, but I eagerly dug in. At that moment print was clearly the superior technology for conveying news.” A New Jersey resident wrote: “We didn’t get enough rain Monday night [Oct. 29] to cause any flooding, but by the next morning most major roads were blocked by downed power lines and utility poles and practically the whole town had no electricity. The whole region was such a mess that the local daily newspaper didn’t even try to publish that day. Our street was eerily quiet most of the morning until we heard the familiar whirr of a motor. There was our letter carrier coming up the street, delivering mail as if nothing had happened. It was days before UPS and FedEx got their deliveries to our area straightened out, and my neighbor was still complaining a week after the storm about not being able to access the books and magazines she had bought for her e-reader (‘How’s that Kindle workin’ for ya now, sweetheart?’). We received several magazines by mail after the storm and never missed a mail delivery during the week the power was out. And another Jerseyan: “Our Republican governor pointed out that we seem to be getting a ‘Storm of the Century’ every couple of years. NOW do you believe in global warming?” Yep, the storm should be a wake-up call that it’s time to move beyond simplistic slogans like “Go green, go paperless” and “Paper is all natural” and dig in to the serious work of making our media choices more earth friendly.

The post Print media shines in Sandy’s wake first appeared on The Paper Story (PAMSA).

New Two Sides Campaign Targets UK Consumers – “No Wonder You Love Paper”

Admin — Thu, 05 Jul 2012 19:02:56 +0000

Two Sides joins with UK newspaper and magazine publishers to promote the attractiveness and sustainability of print media

The campaign features the attractiveness and sustainability of magazines and newspapers. Research by Two Sides has revealed consumers are surprised to learn that:

Almost 70% of paper across Europe is collected and recycled. In fact it’s one of the most recycled materials of all.
Forests in Europe, which provide wood for making into paper and many other widely used materials, are 30% larger than in 1950. In fact they’re increasing by 1.5 million football pitches every year!

Martyn Eustace, Director of Two Sides, comments, “This is a really important campaign which is urgently needed to correct consumer misunderstandings. Our research tells us that magazine and newspaper readers are unaware of the industry’s great record on recycling and that European forests, where the majority of raw material is sourced, are actually growing in size. 80% of UK consumers prefer reading from paper than reading off a screen (*) and we want to let them know the facts about the industry’s record on important environmental issues”.

Barry McIlheney, CEO of the Professional Publishers Association (PPA) states: “We live in a multi-media world and readers now look for a choice of media channels. Print is still vital for magazine publishers and offers a unique reading experience that will live on. We want to make sure that, in choosing a printed magazine, readers fully understand that print media also offers a natural reading experience and can be a sustainable way to read”.

David Newell, Director of the Newspaper Publishers Association (NPA) comments, “newspapers still dominate the news media landscape and we need to ensure that our readers understand the environmental facts concerning the paper we use. We take our environmental responsibilities very seriously and this campaign helps to get the good messages about forests and recycling into the public domain”.

The campaign will continue to run throughout 2012 and is supported by a new website, www.youlovepaper.info which sets out the environmental facts about the industry, features a fun quiz and offers the opportunity to win prizes in a ‘share your paper experience’ video competition.

* Two Sides/IPSOS research of 5000 European Consumers, September, 2001

The campaign also features a consumer focused website: www.youlovepaper.info and a short video about “Paper and Forests”

Source: http://www.twosides.info

The post New Two Sides Campaign Targets UK Consumers – “No Wonder You Love Paper” first appeared on The Paper Story (PAMSA).

Is Digital Media Worse for the Environment Than Print?

Admin — Thu, 28 Jun 2012 09:19:09 +0000

E-waste is largely out of sight, but its impact can be profound, says award-winning writer.

This award-winning article from Don Carli looks at digital media and compares its environmental impact against print.

His article states:

“Public opinion polls show that concern about the environment rises and falls based on the state of the economy and other factors, but concern about the negative impacts associated with using paper and printing continues to rise. Nothing captures the essence of these feelings more vividly than the signature line appearing at the foot of more and more emails: “Please consider the environment before printing this email.’”

The article says that “if you care about the environment and the health of forests you should become more informed about the energy sources used by both digital and print media.”

He concludes: “Just because we cannot see something doesn’t mean that it doesn’t exist. While paper mills emit visible plumes of steam and waste paper can pile up visibly in our homes and businesses, the invisible embodied energy or “grey energy” used to manufacture digital technologies and the toxic e-waste associated with electronics are largely out of sight and out of mind, but their impacts can be profound.”

Read the full article here: Is Digital Media Worse for the Environment Than Print?

Source: http://info.outputlinks.com/insights/bid/53229/One-Writer-Asks-Is-Digital-Media-Worse-for-the-Environment-Than-Print

The post Is Digital Media Worse for the Environment Than Print? first appeared on The Paper Story (PAMSA).